“In the high anxiety condition, the subjects, all college girls, strangers to one another, entered a room to find facing them a gentleman of serious mien, horn-rimmed glasses, dressed in a white laboratory coat, stethoscope dribbling out of his pocket, behind him an array of formidable electrical junk. After a few preliminaries, the experimenter began:

Allow me to introduce myself, I am Dr. Gregor Zilstein of the Medical School’s Departments of Neurology and Psychiatry. I have asked you all to come today in order to serve as subjects in an experiment concerned with the effects of electrical shock.

Zilstein paused ominously, then continued with a seven- or eight-minute recital of the importance of research in this area, citing electroshock therapy, the increasing number of accidents due to electricity, and so on. He concluded in this vein: What we will ask each of you to do is very simple. We would like to give each of you a series of electric shocks. Now, I feel I must be completely honest with you and tell you exactly what you are in for. These shocks will hurt, they will be painful. As you can guess, if, in research of this sort, we’re to learn anything at all that will really help humanity, it is necessary that our shocks be intense. What we will do is put an electrode on your hand, hook you into apparatus such as this [Zilstein points to the electrical- Social Psychological Methods 3 looking gadgetry behind him], give you a series of electric shocks, and take various measures such as your pulse rate, blood pressure, and so on. Again, I do want to be honest with you and tell you that these shocks will be quite painful but, of course, they will do no permanent damage (pp. 12-13).”

1959 год. Это было еще до знаемнитых экспериментов с ложной аттрибуцией.